Yearbook Marketing Ideas: Flash Mob

Flash mobs are a great way to get people’s attention and to get a message out there to the public. They’re also a fun way to advertise your yearbook project – and you can get some great photos for it along the way.

Unless you’ve been living under a rock for the past couple of years, you probably know what a flash mob is. For those of you who don’t, Oxford Dictionaries defines a flash mob as:

“A large public gathering at which people perform an unusual or seemingly random act and then disperse, typically organized by means of the Internet or social media.”

Warning: Don’t try ninja-fighting at school!

It’s as easy or as difficult as you want to organise a flash mob. You could go all-out like in the video above, but remember, you’re not trying to make a viral video – there’s no need to learn a whole song and dance routine! You only need to get the message out to your year group, so think about what would appeal to them in the moment.

Assemble your team

First of all, you need a crew. For your flash mob to have maximum impact, you’ll need at least around 10 people. Ask your friends, classmates, and anybody involved with the yearbook committee.

What to do

Here’s some ideas for your flash mob:

  • Dancing
  • Singing
  • Wearing something
  • Free hugs
  • Freeze mob
  • Mannequin challenge

Whatever you choose to do, just remember to assign someone the job of photographer! You can get loads of great snaps of people’s reactions for your yearbook. If you want to take it a step further, you could organise a selfie mob and encourage people to take part; that way, you’ll have a pile of great photos to choose from.

Where to do it

Location, location, location. You need your message to reach as many people from your year as you can, so think about where people gather. This could be your common room, during assembly (get teachers’ permission first!), or in other communal areas. You want to maximise the number of bystanders from your year.

You may or may not want to announce your flash mob to get more people involved – but is it really a flash mob if you do announce it? Either way, you can always have someone film it and spread the message via social media.

When to do it

Think of a time of day to perform your flash mob that will allow you to be seen by as many people as possible. This could be between classes.

You may want to do your flash mob at the beginning of your yearbook project to raise awareness and excitement, but you could also hold off until after your initial announcement, when people may have forgotten about the yearbook project.

Call to action

However you do your flash mob, make sure people know why it happened! You need a call to action, and you need to make sure your audience understands it. You could try creating signs and posters to advertise the yearbook during your flash mob, or even just chant it to get the message out there.

Remember that you want to get people excited about the yearbook – you don’t want to leave them confused about what just happened!

But… effort!

If you like the idea of a flash mob but feel like it’s going to be too much effort to put together, there’s easier, “passive” flash mobs you can try out instead. Think about pasting up walls of posters or banners that get the message out there. Just make sure you get permission before hanging anything.