Make Them Want It! Teaser Posters

NOTE: This post was originally published in 2015 and has been updated for 2018.

Creating your yearbook is only half the fun.

We’ve come across a lot of yearbook teams that have put in many hours of work to create an amazing yearbook but they haven’t then planned how they’re going to let the whole school know about it. Imagine you’ve spent hours perfecting your one-of-a-kind yearbook, to find that none of your fellow leavers know it exists. How can you get people excited about your yearbook?

Yearbook marketing posters are not only cost effective, they are a quick and simple way to get your message across. We’re here to help you with every aspect of your yearbook project, so let’s get cracking on the marketing!

Your Poster Message

Your poster message needs to be clear and concise, after all you only have a matter of seconds to grab the attention of someone waltzing down the corridor, or washing their hands in the bathroom. Whatever action you want people to take, there are a few basic questions you should ask your team:

  • What is the purpose of your poster? Do you want to raise awareness about your yearbook? Do you want to tell people about a content or payment deadline?
  • Who is your messaged aimed at? Your year group? Your teachers?
  • What action should people take after seeing your poster? Should they contact you? Attend an event on a certain date, at a certain time?

Your Poster Design

When was the last time you were distracted by a bus stop advertisement, online ad, or billboard poster? Wouldn’t mind betting that it was at some point in the last 24 hours. That’s the level of attention-grabbing you want. Before you check Pinterest for some top notch poster design inspiration, here are a few ideas that we’ve collected by shaking down some of our yearbook team:

  • Tease your yearbook design (if you’ve made a start). If you’ve got a page or two of your yearbook, show it off on your marketing poster.
  • If you don’t have any pages designed yet, but know what yearbook design theme you’re going for – use it for your poster! Whether it’s comic book, movies, music, abstract, or travel-themed start experimenting with your yearbook design on your poster
  • Try a quote, or the classic “I’m so glad I didn’t buy a yearbook” said no-one, ever. Create a ‘must-have’ buzz around your amazing yearbook and have fun with fonts.
  • Once you’ve done a first draft of your design, show it to a few other people (including us if you like) for feedback. Print it out and stick it up on the wall. Does it catch your eye? If not, chances are others will walk past it too.

Have you teased your school’s yearbooks with poster marketing? We’d love to see any yearbook poster designs you create. Remember to keep your message focused, your design bold, and carefully plan where to put your posters for maximum impact.

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