Tag Archives: budget

Generate yearbook funding by including adverts for local companies

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Generate yearbook funding by including adverts for local companies

Click the image to download the yearbook rate card

Raising funds for your yearbooks can be challenging. However, there are ways to lessen the financial impact, one of these ways is by asking local companies if they can subsidise your yearbooks in exchange for advertising space. You and your coordinating staff member might want to start by thinking of companies with a link to the school, for example parents’ own businesses or companies whose target market is teenagers or their parents – for example local colleges and universities or sports/fitness clubs and craft classes.

The amount you can ask for to subsidise the yearbook will depend on the size of the advert – whether it’s a full page, half page or quarter page and its position within the book, with those more towards the front and on right hand pages costing more than those towards the back and on left hand pages. In addition to pricing structure, the companies you contact will probably also ask about the quantity you expect to be printed (circulation) as the more yearbooks are printed, the more appealing the venture will be for them as it has greater potential for reaping new business.

A ‘rate card’ is a document used by magazines and newspapers to let marketeers and advertisers know the rates of their publication’s advertising space. Download the yearbook advertising rate card, fill in your own prices and school contact details, then distribute to potential advertisers.

Be brave and good luck!

SPC Yearbooks sample guide 2012

 

Get your free copy of our Sample Guide 2012 by clicking here!

Great ways to get your yearbooks for less!

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Yearbook cost saving discounts and funding ideasIn this day of vouchers and group buying, most people are on the lookout for offers and discounts. Rather than keep quiet about our yearbook offers, we at SPC Yearbooks want to share with you all the ways we can help make your money go further.

  • Order before Christmas! This will entitle you to a 10% early bird discount. If you ordered yearbooks with SPC Yearbooks last year, you can also get 300 free prom tickets too! As always, no deposit is required and all details can change right up until the point we go to print. Email us for more info or call 01480 410435.
  • Looking at leavers’ hoodies? If you are ordering yearbooks through SPC Yearbooks for 2012 you qualify for 20% off the price of your hoodies. We offer 3 hoodie styles in 50 different colours – Click here for more info
  • Ask the head of Year 11 or Year 13 if their year group is planning to order yearbooks too – if they decide to come on board with SPC Yearbooks as well, both of you will benefit from an extra 5% off your entire yearbook order and both year groups can work completely independently, even using different design services! (min 50 yearbooks per edition.)
  • Market widely and sell hard! If you want to bring the unit cost of your yearbooks right down, a good way of doing this is to encourage more people to order. As with everything in manufacturing, the more you order the cheaper it becomes as set up costs become more diluted. To reflect this, ordering 75-99 yearbooks = 5% discount, 100 -149 = 10% discount, 150 -199 = 15% discount and 200+ yearbooks = 20% discount. Email or call us on 01480 410435 for more info
  • Ask your school if they could look to order planners from The School Planner Company (SPC Yearbooks’ sister company). If they decide to order for 2012-13, you will save yourselves £1 on each yearbook for 2012! (Minimum 300 planners and 50 yearbooks – max £300). Click here for more info on planners.
  • Softback is the cheaper option but by no means a compromise. If you’re budget conscious or finding that people are willing to spend less on a yearbook than you may have originally thought, switching your binding choice from hardback cloth or full colour hardback/faux leather hardback will knock £4 or £6 off each yearbook respectively. Click here to find out which binding style would best suit your requirements.

In addition to all the ways SPC Yearbooks can make your money go further, you might want to consider ways you as a year group can bring the cost of yearbooks down too. Click here for inspiration and advice on fundraising.

Hints and tips to keep your yearbook in budget…

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Help and tips to keep to your yearbook budget and save money and costsAlong with having a great looking yearbook, cost is also an important factor for you to think about when organising your yearbook. A great way to start with the yearbook project is to survey the students in your year group to find out what people are willing to pay – you do not want to spend time creating an elaborate yearbook with a whole page per student if students aren’t prepared to pay for it!

Once you have a price range in mind, then you can start to select the options that would be right for you.  There are four factors that affect the price you pay.  Here are just some of SPC Yearbooks’ top budget tips:

Which design option you use – There are three price levels for the design options. The lowest cost option is to design the yearbooks yourselves. We have software that we can supply you free of charge to help with this, or for you to design on your own software and supply print ready files or hard copies for us to scan.  All of our ‘DIY’ options cost the same for the base price that you pay – £7.99 per book for a minimum of 50 books.

If you would prefer our professional designers to create a yearbook for you, then there are two options.  Our ‘Pre-designed Template’ service is where you choose from a range of designs and we put your yearbook together in your chosen style and starts at £10.99 per book.  Our premium ‘Complete Design’ service is where we come up with a completely unique design for you from your design brief and starts at £13.99 per book.

How many pages in your yearbook? – You can have as many pages as you like – just add on 10p per side to the base price of your chosen design option.  The fewer pages you have in the yearbooks, the cheaper they will be.  If you are looking to save costs or have a very large year group, you could choose to have a design with a whole form group on a double page spread.  You may need to limit the pages that you include – write down all of the pages that you definitely want, and those that you would like if price allows, and see what this does to the page count and how this affects the cost.  Remember that it is 10p per side – 20p per double sided leaf.

Which binding style are you having? – Softback yearbooks are very popular and come as standard in the base prices of your chosen design option, so if you are trying to keep the cost down, you may find that a softback yearbook is the right choice for you.  If you prefer to have a hardback book then there are three options to choose from – these will add between £4 and £6 to each yearbook price.

How many yearbooks will you order? – If you order between 150 and 249 yearbooks, then you will qualify for a 10% large order discount. If you order 250-299 yearbooks, this increases to 15% and if you order 300 or more then you will get a 20% large order discount.

SPC Yearbooks offer a range of design options, 6 different binding options and are completely flexible about page count so we can offer a solution to fit every budget. All proofing and delivery charges are included and there is no VAT to pay on yearbooks, so there are no hidden costs.

To help you work out prices, take a look at the useful online price calculator where you can change the options to suit your budget or call one of our advisors on 01480 410432 to talk through which options would be best for you.

Get your free copy of SPC Yearbooks Sample Guide

Get your free copy of SPC Yearbooks’ Sample Guide by clicking here!